Apple Inc. Tuesday presented a report on income for the III quarter. According to the indicators, the demand for premium iPhone remains stable, and services such as App Store, Apple Music, Apple Care and Apple Pay, expanded to record levels. Apple copes with the threat of a slowdown in the growth of smartphones in markets through alternative means of growth.
At the same time, research companies International Data Corporation (IDC), Counterpoint Research, IHS Market and Analysis reported that the global smartphone industry entered a slowdown. In particular, the market monitoring service confirms that the global supplies of smartphones decreased by 2% year in annual terms in the third quarter of 2018 and still continue to be a downward trend.
The smartphone market in China constantly declined over the past four quarters, which influenced the growth of shipment of some Chinese brands, such as OPPO, VIVO, Meizu and Gionee.
Chinese brands continue to invest in countries and regions outside of China to compensate for weak demand in their domestic market. India, Southeast Asia, Europe, Middle East and Africa are key markets for expansion. At the same time, it was unexpectedly found that the Apple’s closest competitor was Huawei.
Apple shipped 41.3 million iPhone in the second quarter of 2018, which is 1% more compared to the same quarter last year. iPhone X remains Apple’s sales leader during the quarter. Apple supplies in the second quarter remain unchanged in China during the year. Apple tried to maintain demand due to high discounts in online stores.
It is also worth noting that Apple is very slowly developing in India, the third largest smartphone market in the world. The company has undergone changes in the distribution strategy. Apple’s share on the market for the quarter was 1%, which is the lowest history.
Thus, Apple is coming on the heels, and the closest competitor, able to oust the leader from the pedestal, is Huawei.
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